"Ignorance really is more expensive than education!"
What
you don't realize is just how ignorant you really are. There is no
shame in that; acceptance is your first step to getting what you want
from life.
Don't hate me; I'm just the messenger.
I am also your answer:
Harsh as it may sound; you seriously don't know enough to ask the right questions. If you don't ask the right questions you aren't going to get the right answers. Instead you will reach out to someone (hopefully sooner than later), and become yet another person in a very long line of other people that came before you who will become part of some other persons hidden agenda. And like a good little sheep, you will be seduced into their program, pay your money, and learn some very important skills. Unfortunately, despite how much confidence that will be blown into your psyche, you will still find yourself ill-prepared to grow your business into a profitable and thriving business.
Hard to believe isn't it? And I am guessing I am the only one willing to tell you that cold, harsh fact. You certainly won't hear that from any of the other professional auto detail training courses. Most of the people or places offering training for auto detailing are professional trainers; not professional detailers. At some point in their career they might have been a true professional business owner/detailer, but as saying goes: "Those that can, do. Those that can't, teach." I happen to do both and have done so for the past 28-plus years (and counting)! I'm not trying to hate on these other people or companies, but I see it all day long. The reality is that detailing is hard work. Every month you have some new guy popping up claiming to be the answer to your questions or problems. A new YouTube channel, Facebook page, training course; go down the list. But I have always questioned just how much real world experience they can teach you, when they themselves have such limited experience dealing with the kind of real issues you will be facing if you want to actually start, grow, and develop a successful detailing business that becomes a business that serves you and your world. Another cold, harsh reality I see so commonly due to lack of experience, or training from the wrong people; a business owner who creates a business that he becomes enslaved to.
We all know the movie; "Field of Dreams". Kevin Costner played a fine role with compelling sentiment. I have seen far too many beginners apply this line of thinking to detailing. "I will become the best detailer out there. I will become so good that once I can show my skills to a couple people, they will tell all their friends. And these friends will flock to my door bringing with them, more and more of their friends. And I will become great and successful, and be the master of my domain. " Seriously; I see this all the time. (Oh yeah....I used to think the same thing 28 years ago when I first started out! Only I had no one around to yank me back into this thing called "reality".)
Not
sure if you have connected the dots on this one or not. But honestly,
if you tune into the right channel (and likely you are tuned into most
of them), you can learn essentially 80% of everything you need to know
to detail a car. But in the event that you are one of those people who
over-simplify things that are much more complex; knowing how to detail a
car is vastly different than knowing how to start a business, how to
grow a business, how to market a business, and more importantly, how to
develop a business into a business that really works "for you". As I
have mentioned before, all too often I see people who have built what is
a essentially a monster that consumes their entire life because they
went about it based on ignorance, inexperience, or bad information.
I hate to be the cynical one in the room; but here I go. Most courses are propped on the goal of you becoming attached to them or the company for life. Being trained with their "special" products, their "special" techniques, their "special" branding. You are now one of "them"! And who after all doesn't want to be one of "them"? But being one of them does not mean being one of the successful. It may feel good and may give you all kinds of confidence. But once you go out into the real world on your own, a harsh reality sets in where you realize first hand, with some very painful and awkward moments that there is much more to this gig than simply applying your passion and OCD skills in detailing a car. (once again; just speaking candidly and from experience)
"Where you are today, I once was. Where I am today, you may become. I am the one that can teach you what is not being taught. Critical information that will determine the difference between success and failure."
When it comes to auto detail training, every one of you reading this will be at different levels with different needs.
See what I did?
I laid out some very basic questions you likely didn't consider yourself. But that is what I do in any situation....
I pull back for a larger perspective, filter it through my decades of experience, and help you come to a winning strategy regardless of your situation and circumstances.
Oh yeah..... I'm damn good at it!
"It doesn't matter what area of business, detailing, or life. You have problems, and I have solutions. I can be your voice of reason based on my 30 years of professional experience in every area to help you plan, execute, and achieve whatever your vision may be!"
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