Black Magic car wax is a product full of ironies and misrepresentations. I don't know of too many companies willing to label themselves as the # 1 rated car wax. With the right amount of advertising dollars anything can be sold and promoted to an ignorant and insatiable consumer base.
Experience has shown the loudest voices are often guilty of the greatest levels of misrepresentation. Despite the merits of a free market system where companies and products must ultimately stand on merits of performance, money in the form of advertising and marketing can do much to overcompensate for lack of true performance. Some how Black Magic auto wax seems to survive despite its many short-comings.
I am curious as to where they found someone to rate this car wax #1. Number one in frustration would certainly be appropriate!
This product was difficult to apply compared to any number of the hundreds of other choices available, and even more difficult to remove. Much rubbing and rotating was required of me during the removal process.
A further insult to the moment was the fact that I was using this on a very warm day with low humidity; generally speaking, these would be idyllic conditions when it comes to using car wax.
The fact that this product is called black magic is further insult to injury. Due to its name of Black Magic car wax, the suggestion is obvious as too its abilities when used to wax a black car; yet another of the many ironies and misrepresentations of this product.
I am further suspect of directions that instruct you to wait for it to haze up before removal when in fact the product never does haze up. The fact that there is no real dusting of this product during removal is the only real discernible benefit.
I really remain surprised this product continues to be available today due to its inferior capabilities and user experience based on the countless offerings of superior car wax products.
Let me offer some of my recommendations from which you can pick and choose from that in my professional opinion, offer better results and a better user experience over the Black Magic car wax.
I have always said that the best car wax is the wax that makes it onto your car more often, not less often!
And just what do I mean by that?
I want a wax that doesn't raise my blood pressure at the basic thought of using it due to a bad user experience. I know you could consume a weeks worth of time and effort researching till your brain melts reading one car wax review after another.
Forever searching for the ultimate car wax.
For this reason I offer the following options based on your particular preference as to the type of car wax you prefer:
CSI Q-7 Wax Spray car Wax 16oz - Non-staining, Carnauba Spray Wax That can be Used in Direct Sunlight, on hot Paint
Meguiar's G18220 Ultimate Liquid Wax, 20 oz
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Sincerely,
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